Nissan Die Hard Fan App Teams up With Facebook

The popular Nissan Die Hard Fan App, back for a third straight college football season, now allows fans from more than 100 universities and colleges to virtually paint on a game face using their smartphone or tablet thanks to Facebook Camera Effects. Since the app first appeared, more than 42 million masks have been "tried on," resulting in 3.6 million fan photos and videos, 1.5 million social shares and 630,000 downloads.

This latest evolution of the Nissan Die Hard Fan experience is the end result of a collaborative effort by Nissan, Facebook and digital experience design agency Critical Mass. Because Nissan is an early adopter of this new Facebook platform, the automaker now can interact with college football fans in an entirely new and engaging way.

In a press release, Jeremy Tucker, Vice president, Marketing Communications & Media at Nissan North America, pointed out, "Nissan's Die Hard Fan App has been a rousing success in the past two seasons, and this year, we wanted to take it a step further - and what better way to do that than via a groundbreaking collaboration with social media giant Facebook?"

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